Ensembles digital asset management (dam) is used to store images and other binary resources. This results in resource URLs that look like: 


However, rewrite rules exists that resolve URLs for each specific domain that allow the content, dam, and internal site name to be omitted from the path. So you can use a shorter, cleaner URL for print and non-Ensemble systems in the form of:


This can also be used to provide a robot.txt and other file types that you would like in your content structure.

Please test the binary paths you create as there are a few edge cases.